Privacy Policy

1. Who we are

Swoopy is operated by Perceptycs Limited, a company registered in England and Wales. References to “Swoopy”, “we”, “us”, or “our” in this policy refer to Perceptycs Limited.

We take your privacy seriously. This policy explains what personal data we collect when you visit swoopy.ai, why we collect it, and how we use it.

2. Data we collect

We collect the following categories of personal data:

• Email address — when you join our early-access waitlist or sign up for product updates.
• Usage data — pages visited, referral source, time on site, and interactions with page elements, collected automatically via analytics tools.
• Technical data — IP address, browser type, operating system, and device identifiers, collected automatically by our hosting infrastructure.
• Cookies — small files stored on your device to enable core site functionality and analytics. See Section 5 for details.

We do not collect payment card details or sensitive personal data through this marketing site.

3. How we use your data

We use the data we collect to:

• Operate and improve the Swoopy marketing website.
• Send you product updates, early-access invitations, and launch announcements (only if you have opted in by joining the waitlist).
• Understand how visitors discover and navigate our site.
• Detect and prevent fraud, abuse, or security incidents.
• Comply with applicable legal obligations.

We will never sell your personal data to third parties, nor use it for purposes incompatible with those described above without obtaining your consent first.

4. Legal basis for processing

Where the UK GDPR applies, we rely on the following lawful bases:

• Consent — for marketing emails and non-essential cookies. You may withdraw consent at any time.
• Legitimate interests — for site analytics and security monitoring, where our interests do not override your rights.
• Legal obligation — where we are required to retain or share data by law.

5. Cookies

We use cookies and similar tracking technologies for the following purposes:

• Strictly necessary — session and authentication cookies required for the site to function correctly.
• Analytics — cookies that help us understand how visitors use the site (e.g., pages visited, session duration). These are only set with your consent.

You can control cookies through your browser settings. Disabling strictly necessary cookies may affect site functionality.

6. Third-party services

We use the following third-party services that may process your data:

• Google Cloud / Cloud Run — infrastructure hosting. Data may be processed in the European Economic Area or the UK.
• Analytics provider — to measure website traffic and performance. We use privacy-conscious configuration to minimise data collection.
• Email service provider — to deliver waitlist confirmations and product updates to subscribers.

Each third-party service is subject to its own privacy policy. We select providers carefully and rely on standard contractual clauses or adequacy decisions where international data transfers occur.

7. Data retention

We retain personal data only for as long as necessary for the purposes described in this policy, or as required by law. Waitlist email addresses are retained until you unsubscribe or request deletion. Analytics data is retained in aggregated, anonymised form.

8. Your rights

Under the UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request erasure of your data (“right to be forgotten”).
• Object to or restrict certain processing activities.
• Data portability — receive your data in a structured, machine-readable format.
• Withdraw consent at any time (without affecting prior lawful processing).
• Lodge a complaint with the ICO at ico.org.uk.

To exercise any of these rights, please contact us at the address below. We will respond within 30 days.

9. Changes to this policy

We may update this privacy policy from time to time. When we do, we will revise the “Last updated” date at the top. We encourage you to review this page periodically.

10. Contact us

If you have questions about this policy or wish to exercise your rights, please contact: